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Web Survey Bibliography

Title A Comparison of Web-Based and Paper-Based Survey Methods Testing Assumptions of Survey Mode and Response Cost
Source Evaluation Review, 33, 5, pp. 464-480
Year 2009
Access date 15.12.2009
Abstract

Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates.

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Year of publication2009
Bibliographic typeJournal article
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